Client: Kate Spade New York

Bringing the World Into a Lifestyle Brand

The Challenge

Bring Kate Spade New York's playful, sophisticated point of view to life through travel and lifestyle content that complemented the brand's collections and connected with its audience.

Our Approach

In a multi-year partnership, Fathom served as Kate Spade New York's travel editors, developing destination guides and lifestyle content that extended the brand's editorial universe. We combined insider travel recommendations with stories about culture, fashion, music, and personalities, creating content for digital platforms and in-store experiences.

The Work

36 destination guides published on Kate Spade New York and Fathom websites.
18 mini city guides.
Printed and digital neighborhood maps for Kate Spade New York stores.
Daily lifestyle content for the brand's blog.
Editorial collateral supporting the brand's presence at SXSW.

The Result

An extensive editorial partnership that brought original travel and lifestyle content and collateral to Kate Spade New York's digital channels, in-person events, and retail experiences.

Learn about Fathom Creative Studio
Explore More Projects: JetBlue | Explore Asheville | Air France
Get in touch: higuys@fathomaway.com