Client: JetBlue

Making Travel Commerce More Human

The Challenge

Bring a more engaging, personal touch to an automated OTA experience to increase conversions, particularly hotels bookings.

Our Approach

In a multi-year partnership, Fathom defined JetBlue traveler segments and developed targeted editorial content for those segments, curated hotel recommendations for 24 top markets, created destination guides for key airports, and built consumer marketing products.

The Work

Product strategy, hotel curation, destination content, editorial strategy, editorial content on Fathom and JetBlue websites, and promotional newsletters.

The Result

A significant increase in hotel bookings in Fathom-curated markets.

Learn about Fathom Creative Studio
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Get in touch: higuys@fathomaway.com