Client: Air France

An Exclusive Guide to Paris for Air France

The Challenge

Create an exclusive, branded travel experience for Air France's premium customers that would reward their loyalty, enhance the benefits of flying business class, and inspire them to discover Paris.

Our Approach

Fathom created a custom Paris itinerary exclusively for Air France business-class customers, combining insider recommendations with the airline's signature imagery and sophisticated visual identity. The result was a distinctive editorial product that extended the Air France experience beyond the flight.

To further promote the airline's premium travel experience and in-flight gastronomy, we conceived and executed a multi-publisher campaign with Travel + Leisure and Food52, including a Paris getaway giveaway featuring a stay at Hôtel Plaza Athénée.

The Work

Custom editorial product development, branded travel guide, campaign strategy and execution, publisher partnerships, prize development, and hotel negotiations.

The Result

An exclusive travel guide for Air France's premium customers, complemented by a three-week promotional campaign that generated 79,060 page views and 44,000 giveaway entries.

Learn about Fathom Creative Studio
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Get in touch: higuys@fathomaway.com