Work to Play, $$
In recent years, the modern members' club — a hub where members network and hang out with likeminded creative types (see: every Soho House around the world) — has morphed into an elitist haven for the one-percent, driven in equal parts by a cool-kids-only attitude and astronomically high initiative fees, best embodied at the new Aman New York Club.
This summer, the tide started turning again with the debut of The Aster, smack dab at the intersection of Hollywood Boulevard and Vine Street. Ever ready to tweak the hospitality narrative, Salt Hotels, the team responsible for such leading lifestyle-driven hotels as Hutton Brickyards in New York and Hotel Greystone in Miami Beach created The Aster with a radical idea: that warmth and hospitality should be the leading features of a membership environment.
Part public hotel and part private members club, The Aster brings bright and airy spaces and the kinds of amenities and offerings that would appeal to discerning guests and members alike: an outdoor swimming pool, screening room, private Pilates studio, well-designed work spaces and rentable offices, a recording studio, and a rooftop overlooking Downtown LA with a bar that serves California fare and perfectly shaken cocktails.
The club and 35-suite hotel operate harmoniously: Guests become temporary members during a stay and are welcome to access all facilities, dining, and wellness programming. There are no set check-in or check-out times, and laptop use is not limited in any of the spaces. The overall effect? That of a laid-back and fluid work, stay, and let-your-hair-down flow. Just the kind that Hollywood inspires.
At a Glance
The Vibe: Sunny and inclusive. There's a creative buzz without a pretentious scene.
Standout Detail: Rather than imposing exclusive, members-only rules at the club, hotel guests have access to the extensive club programming — guest lectures, DJ nights, movie screenings, and comedy shows.
This Place Is Perfect For: Multi-hyphenate creatives and entrepreneurs looking for a place to work, entertain, record a podcast, and get a suntan. All at the same time.
Rooms: 35 generously spacious suites start at 750 square feet and are laid out to accommodate long-term stays, with separate lounges, work spaces, and entertaining kitchenettes.
On Site: The lines of work and play are blithely blurred and encouraged across all six floors. Lounge by the outdoor pool between meetings, celebrate with clients in the sultry cabaret lounge, screen your new short film in the retro screening room, take a restorative private Pilates class, and get a celebrity haircut in between at Jonathan Antin's on-site salon.
Food + Drink: The Aster has its Hollywood sweep-you-off-your-feet moment on the sixth floor rooftop overlooking the iconic Capitol Records building and the infamous mountain lettering in the background. Indoor-outdoor restaurant Lemon Grove serves all-day California fare by Top Chef alum Marcel Vigneron. Also on the rooftop are an outdoor screening area and a wraparound bar to take advantage of LA's constant vitamin D.
What to Do Nearby
In recent years, Hollywood as we knew it has undergone a transformation and now offers a lot more than the star-adorned walk and Grauman’s Chinese Theater. The neighborhood is once again ready for the spotlight, thanks to newcomers like Lighthouse Art Spaces for immersive Van Gogh and Kahlo art experiences, Grandmaster Recorders' transformation of the original '70s recording studio into a vibe-y rooftop that serves small Italian-Australian plates to write home about, and Clark Street Diner, which you've seen in so many movies and has recently become a nostalgic and tasty bakery.