Ace Hotel Brooklyn
Brooklyn, New York
Industrial Warmth, $199 ($$)
What you notice when walking through the new Ace Hotel Brooklyn, nestled between the adorable Boerum Hill neighborhood and the commercial hub of Downtown, is that there's lots of light and lots of life. Longtime hotel collaborators Roman and Williams used the artist studio as their design cue: the colors, textures, and custom furnishings throughout the hotel are industrial yet earthy and rough-hewn. The spacious and inviting lobby is filled with concrete and oak and a double-sided fireplace. The old pros really nail the details to make the new building feel like an adaptive reuse project and the Brooklyn locale delivers on all the things you expect from your OG neighborhood boutique Ace: great artwork collaborations, cozy meeting areas, a strong coffee game, lots of Apple computers, a community workspace, and a great seating-to-outlet ratio. Kind of shocking that it took until 2021 for Ace to open in the land of all-day cafe workers, but a challenging ground-up build and a pandemic overlay can derail even the best-laid plans. It was worth the wait.
At a Glance
Vibe: Industrial yet organic. (Taking a design cue from Primitive Modernism.)
Standout Detail: Retro-futuristic giant half moon windows behind the expansive lobby bar.
This Place Is Perfect For: Creative directors, food influencers, new parents who want their (older) parents to visit them in Brooklyn.
Rooms: 287 rooms, including 43 doubles, 14 suites, and an Ace suite. There are lots of woods and deep greens, custom furniture, fun textile artwork, and big windows with grand views of the Manhattan skyline plus Lady Liberty or cozy views of Brooklyn down the avenue. You'll still find some old-school Ace signatures (guitar, turntable) in some of the rooms.
On Site: Lots of private event space, including The Garden, a cute glass cube solarium in the center lobby filled with plants, tree stump seating, and a bar (fits 45 standing); The Atrium, a big ballroom-type space with 20-foot ceilings, modern light fixtures, and huge windows onto Bond Street; and — a fresh concept for the brand — a Demo Kitchen for food pop-ups, workshops, YouTube streams, or food-related events with room for a live audience.
Food + Drink: An all-day bakery, cafe, and coffee bar called As You Are has a separate street entrance and a New Brooklyn menu (oysters, crispy brussels, short-rib burgers). The Lobby Bar services what looks to be many freelance entrepreneurs swapping laptops for tumblers in the evenings.
What to Do Nearby
The hotel is a boon for the historic residential neighborhoods of Boerum Hill, Cobble Hill, Carroll Gardens, and Fort Greene, not to mention the commercial and civic hub of Downtown Brooklyn – which until now has had ZERO hotel game. Visitors are lucky to be in the mix of beautiful brownstone blocks, lovely stretches of boutiques, independent shops, restaurants, cafes, bars, and a famous bookstore. And it's just one subway stop to the arts and cultural offerings anchored by Brooklyn Academy of Music (BAM): Theatre for a New Audience, The Center for Fiction, Mark Morris Dance Center, BRIC Arts (the list goes on). Support these cute mom-and-pop shops. Relish the bulk bin culture at this century-old specialty store. Eat good bread. Drink heartily. Explore far and wide (Brooklyn is big and diverse).