Meet the Tequilera: Bertha Gonzalez Nieves

Hometown: Mexico City.

Occupation: Co-founder, CEO, and maestra tequilera of Casa Dragones Tequila.

Favorite destinations: London and Tokyo.

Dying to visit: Istanbul.

Bizarre travel rituals: I never check a bag.

In-flight relaxation regime: I read as many magazines as possible, from design to news.

Always in carry-on: Everything, because I don't check a bag.

Concierge or DIY? Concierge.

See it all or take it easy? See it all.

Drive or be driven? Be driven.

Best hotel amenity: 24/7 gym.

I dream about my meal at Per Se.

Everywhere I go, I check out the art galleries.

When I arrive in a new place, I learn the lay of the land by getting lots of recommendations from well-traveled friends.

I travel to develop my business, for pleasure, and to satisfy never-ending curiosities.