It's hot. It's cool. It's oh-so delightfully Japanese. Rei Kawakubo's visually daring, multi-level concept shop features fashion-forward labels (Comme des Garcons, Junya Wantanabe, Supreme, Nikelab) inspiring merchandising, and a tiny outpost of the one-scone-and-you're-forever-a-devottee Rose Bakery. What makes it even cooler is that it's located in the decidedly very uncool Murray Hill neighborhood.