Way to Go

Ask the Travel Shrink: What the F Has Happened to Hotel Prices?!

by Pavia Rosati
La The Tuscan landscape that launched a billion likes. Photo by Jarek Pawlak / courtesy of La Bandita Townhouse.
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Dear Travel Shrink: I like to think of myself as an experienced and savvy traveler. But while I was recently planning a trip to Europe, I noticed something weird and a little upsetting: I cannot find a good boutique hotel for less than $500 a night. What the fuck has happened to hotel prices?

Oh my friend, let me break it to you as gently as I can.

It’s not you.

According to Misty Belles, Vice President of Global PR for Virtuoso, the network of luxury travel agents, the average daily rate for global hotels will be 76 percent higher in July 2024 than it was in July 2019.

Will your experience at the hotel be 76 percent better? That’s harder to answer.

As for what the F has happened to make costs soar, the short answer is: a lot.

The rest of this article is for subscribers only. Sign up for our newsletter, Way to Go, to see why hotels have gotten really expensive, especially in Europe and why this could be good for last-minute travelers. And remember, the doctor is in, so send your burning travel dilemmas to the Fathom Travel Shrink.

We make every effort to ensure the information in our articles is accurate at the time of publication. But the world moves fast, and even we double-check important details before hitting the road.