Hotel Spotlight

Viceroy New York: A Midtown Boutique with Downtown Sensibilities

by Daniel Schwartz
Viceroy All photos courtesy of Viceroy New York.

Viceroy New York
New York, New York
Modern, $$$ (from $249)

Though it stands tall just south of Central Park on crowded 57th Street, Viceroy New York feels like a boutique that belongs way further downtown. Blame it on design powerhouse Roman and Williams, who decked out the 29-floor new-build black Midtown tower in handsome brass, Paonazzo marble, and Iroko wood detailing, evoking something between a sleek Scandinavian residence and a Madison Avenue apartment pulled straight from the set of Mad Men. A good-looking buzzy French bistro — glazed brick, zinc subway tiles, and all — and a retro lounge and outdoor terrace with views of Central Park ensure those staying on this central thoroughfare get a taste of edgier, downtown life.

The library.
The lobby.
The Roof bar.

At a Glance

Style: Sumptuous leathers, marble flooring, intricate stone wall patterns, retro table lamps, and a signature bespoke fragrance from olfactory branding company 12.29 in the lobby set the stage for the rest of the hotel. It’s a sleek, sophisticated, moneyed aesthetic.

Standout Detail: The views of Central Park, either from the bedrooms or with cocktail in-hand at the Gerber Group-owned den on the 29th floor.

This Place Is Perfect For: High-class civilians and honeymooners who want to be near Carnegie Hall, Columbus Circle, and Central Park, and the would-be Don Drapers of the world.

Rooms: 240 gentlemanly rooms take inspiration from films noirs and are awash in Iroko wood, leather furnishings, and retro metallic accents. Custom wood-paneled walls snuggle the beds, forming headboards, nightstands, and cupboard storage space all at once. Minibars are well-stocked with good whiskey and tasty treats. Bathroom don’t disappoint with recession-proof green tiles and luxe brass water fixtures.

On Site: There’s a fully equipped gym, free WiFi, and a library in the rear of the lobby.

Food + Drink: Kingside serves New American cuisine, plenty of raw bar options, and a mean rib eye steak in a space that looks like a cross between a French bistro and an American diner (think subway tiled floors and comfy leather banquettes) and has a nice-looking bar overlooking the street. The Roof is where guests mix with a well-heeled after-work crowd over small-batch spirits and views of Central Park.

Book It

Rates change seasonally and start at $249/night. Click here for reservations, or get in touch with the Fathom Travel Concierge and we’ll plan the trip for you.

The Roof lounge.
Kingside restaurant.
A park deluxe guest room.

What to Do Nearby

Guests looking for a taste of quintessential Manhattan will find it right outside their doorstep, with lauded cultural institutions like Carnegie Hall, Lincoln Center, MoMA, Radio City Music Hall, and the theaters on Broadway all within earshot and Central Park just a few blocks away. High-end shopping is abundant on Fifth Avenue and in the Time Warner Center at Columbus Circle, which also houses two of five NYC three-Michelin-starred restaurants, Masa and Per Se. For a break from the crowds, get up early for jog or stroll in the park or jump the subway to more alternative scenes downtown.

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