Fathom Questionnaire

Meet Marketing Head and Fitness Buff Hilary Bass Rifkin

by Hilary Bass Rifkin

Hometown: London

Occupation: Head of PR/Marketing and PT, Lomax Bespoke Fitness, Nutrition and Wellbeing.

Favorite destinations: Sardinia, The Luberon, Amagansett.

Dying to visit: Peru, Tanzania, Argentina, Vienna.

Bizarre travel rituals: I have three pieces of jewelry that I must put on in a very specific order. A necklace my Nana gave to me before she died, the bracelet I was given when my son was born, a necklace with my children's names engraved on it. The other is more mundane: lots of water and a Berocca prior to boarding and again mid-flight on a long-haul flights.

In-flight relaxation regime: More often than not, I am traveling with my two children, so my regime is completely dependent upon their in-flight film and food options. If they are good, I am good.

Always in carry-on: My body weight in magazines. From Wallpaper to Vogue, The New Yorker to The Lady.

Concierge or DIY? DIY, but I do serious research before I go.

See it all or take it easy? Usually a combination of both. I like to get up and get out, but I love a good lunch on holiday, so post-lunch is for taking it easy.

Drive or be driven? Generally neither. I walk or take public transport as much as I can no matter where I am.

Travel hero: My Nana, who never skipped the opera in Verona, theatre in London, dinner in Paris, or the White Nights of Moscow.

Weirdest thing seen on travels: I was forewarned but was still taken aback when the locals in Vietnam were constantly touching my kids' faces. They are drawn to Caucasian features and fascinated by a child's face. But it was still a bizarre experience.

Best hotel amenity: A choice of pillows. Feathers, foam, Tempur-Pedic...a bad pillow can ruin a night's sleep, which will in turn ruin whatever plans you had for the upcoming day.

I dream about eating ouefs en meurette at Fontaine de Mars in Paris. And I will never stop loving lobster cooked in a fire on the beach in Amagansett, followed by s'mores.

Everywhere I go, I check out the local market. I know I can't cook in my hotel room, but always want to see what I might cook if I could.

When I arrive in a new place, I learn the lay of the land by taking a long walk or run.

I always bring home interesting lingerie and accessories from whatever amounts to a city's red light district, hotel shower caps, a piece of jewelry from a local designer.

If I never return to Marrakech it'll be too soon because it was worse than being on Oxford Street at Christmas. A constant assault on the senses with no opportunity to relax and let your guard down.

I travel for the relief and inspiration.

We make every effort to ensure the information in our articles is accurate at the time of publication. But the world moves fast, and even we double-check important details before hitting the road.