Fathom + Shu Uemura: How to Have Great Hair on the Go
Crystal, Jeralyn, and Pavia behind the scenes of the Shu Uemura video shoot.
Like so many of you, Team Fathom is always on the go. For us, travel isn't just about navigating security lines and haggling at souks; it's also about beating the clock to cross town at rush hour on any given Tuesday — and looking good while doing so.
When cult haircare line Shu Uemura asked us to collaborate on a video for their limited-edition Hair Essentials On the Go kit, which contains travel sizes of their most popular products, Volume Maker and Essence Absolue, we made a list of all those moments in transit when a good hair trick would come in handy. Shu Uemura showed us that with the right products, it would only take a minute to transform our looks. Have a look:
WIN IT!
We're giving away five limited-edition kits to a few lucky readers.
Entering is easy:
1. Sign up for Fathom's weekly newsletter,
2. Or follow @FathomWaytoGo on Twitter and send a tweet with the hashtags #Fathom+ShuUemura and #ShuOnTheGo and a link to this contest page.
3. If you already subscribe and follow us, just Tweet about the contest or post a comment below.
Good luck!
SHOP IT
Buy the Shu Uemura Hair Essentials On the Go Kit. It won't be around forever.
Special thanks to L'Apicio, Mustache, and Audi of America for help making the video great.
Every contest has fine print. Read it here.