Look beyond the name brand boutiques. There are lots of local shops that reflect the artsy, sporty, antique-loving, design-concscious community at large.
A charming, tucked-away country store with a fine assortment of cheese, boutique wine, savory baked goods, and snacks for the perfect sunset patio party.
The East End outpost of the NYC collectibles shop is a large and wonderfully overwhelming warehouse for unusual and forgotten objects with a nautical vibe (vintage surfboards, frayed tees, ship lights, etc).
Former Calypso Christianne Celle designer Joelle Klein's chic colletion of fair trade, sustainable, reclaimed, recycled clothing, pottery, and art work in a chameleon-like space (part-time gallery, sometime boutique, collaborative workshop).
The Surf Lodge boutique may be tiny, but it really packs a big punch with its roster of indie brands (Alexandra Cassaniti, Suno, Jill Platner) that capture surfer vibe.
Pick up a cuppa of Red Thread Good coffee as you browse through thoughtfully curated home furnishings, accessories, and apparel.
Two Montauk brothers create a mini temple to local skateboard culture (their mom is jewelery design Helen Ficalora).
An old sea captain's house has been turned into a zen boutique for gorgeous sustainable homewares, hard-to-find beauty products, apothecary, detox tinctures, and fresh juices. Pick up a schedule for classes at their yoga studio and healing arts center.
The Hamptons are full of them, and they're a weekend ritual for many (called "sale-ing" in these parts). Because of old money and old habits, there's tons of unusual stuff to discover: nautical gear, retro bicycles, estate jewelry, vintage board games. Scout them out in the East Hampton Star and the local PennySaver.