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Florence shops

Open my heart and you will see,
Graved inside of it, "Italy."
– Robert Browning

$1 - €0.91
55 °

Aqua Flor. Photo: Courtesy of Aqua Flor

And Company

  • Palazzo Pitti, Gallery
  • Via Maggio 60r
  • Florence, 50125
  • +39-055-219-973
  • Website | Email

On a small street filled with artisanal studios and antique shops, you’ll find  this charming homegoods shop and calligraphy studio. 

Aqua Flor

  • Santa Croce, Beauty, $$$$ $$
  • Borgo Santa Croce 6
  • Florence, 50122
  • +39-552-343-471
  • Website | Email

Master perfumer Sileno Cheloni creates bespoke and rare fragrances in a warm, library-like environment. Your friends will thank you for bars of tomato leaf soap.

Atelier Via Maggio

  • Palazzo Pitti, Concept Store
  • Via Maggio 78r
  • Florence, 50125
  • +39-055-239-9093
  • Website | Email

Peruse handmade table linens, elegant baby accessories, and locally crafted bow ties and handbags at this concept shop.

Mercato Centrale

  • Santa Maria Novella, Food and Wine, $$$$ $$
  • Piazza del Mercato Centrale 4
  • Florence, 50100
  • +39-055-239-9798
  • Website | Email

A local entrepreneur reopened the once-abandoned first floor of Mercato Centrale with high-end regional producers. Spring for a Neapolitan pie (or two) at Sud.

Santa Maria Novella

  • Santa Maria Novella, Boutique, $$$$ $$$
  • 16 Via della Scala
  • Florence, 50123
  • +39-055-216-276
  • Website

One of the world's oldest pharmacies, and quite possibly the most breathtaking, it was founded in 1221 by Dominican friars looking to make herbal poultices and remedies for the monastery. The offerings — perfumes, talcums, soaps — are ornately packaged and, fittingly, heavenly scented.


  • Santa Maria Novella, Specialty
  • Via di Santa Lucia 24r
  • Florence, 50123
  • +39-055-293-291
  • Website

Custom shoes for gents! It takes several fittings, so invest the time at the beginning of your trip. Choose style, colors, materials, and fit. Shoes will be sent to you in six months — a real treat to see whenever you look down at your feet.

Via dei Fossi

  • Santa Maria Novella, Antiques
  • Via dei Fossi
  • Florence, 50123

Cruise this side street for excellent antiques, collectibles, vintage attire, consignment accessories, and Florentine fashion rarities. 

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