Everyone else schlepps to the tourist-laden Dunn's River Falls and misses the area's best-kept secret: gorgeous gardens surrounding a waterfall fit for climbing. You'll be the only souls in sight.
Guided tours of the main reef happen just off Negril beach. Vincent stops at all the hotels along the cliff. He comes by Rockhouse Hotel every morning at 9:30, and whoever wants to go jumps on board. He'll dive down with you for a guided reef tour or let you go on your own. If you want an earlier start, ask about the 7 a.m. fishing tour.
Unless you're a seasoned adventurer, hire a guide who will drive you to the falls and lead a hike. Depending how far you go, you'll either walk through easy or tricky falls. Be prepared for running up-river, wading in water, and climbing over falls — under a canopy of trees and dappled sun.
Highlights along Jamaica's famous seven-mile beach include Idle Awhile, a small boutique hotel on a very pretty stretch of sand. If you buy a few drinks, tip the beach man. Cosmos is a really nice, Jamaican-style, dig-your-toes-into-the-sand kind of place. You can rent a lounger under the trees for a buck. (Call them at +1-876-957-4330.) The boardwalk is farther up. It has small shops but still feels private and has a good restaurant for lunch.